Every successful business needs to create brand awareness, advertise its products/services, and generate leads. One the best places to do this is during events be they trade shows, conferences or exhibitions. During such events, banner stands the best method of attracting the attention of prospects and displaying information about your company.

While banner stands are effective, not just any hastily designed banner will do. A great banner stand is like a jigsaw puzzle, different aspects have to work together to create a whole picture. Here are some tips to help you create an effective banner stand that will help you achieve your business goals.

Select a Suitable Banner Material

There are two major types of materials that you can choose for your banner: fabric or vinyl. Vinyl banners are suitable for displaying sharp and vivid high-resolution images. However, they reflect light in bright settings such as exhibition halls which reduces the visibility of your images.

On the other hand, fabric banner stands are more suitable for low-resolution images and they work well in bright spaces. Their main disadvantage is that they fade easily and need to be replaced more often than vinyl signs. They are more suitable for use on a seasonal basis and as rotating signage.

The location of your banner stand and the types of images that you want to display will determine the type of fabric that you choose.

Choose the Right Shape and Style

After choosing the material of your banner stand, the next step is deciding its shape and style. Common trade show banner shapes include vertical and horizontal banners stands. You can attract more attention by going beyond basic banner shapes and using a stand up banner with layered shapes like rectangles and hourglasses.

The style of your banner stand will be determined by the type of message that you want to convey and where you will place it. There are several styles of banner stands:

Retractable banner stands: These are also known as pull up banners. The custom banner is set up by pulling up the banner stored at the base of the stand and then attaching it to a pole. Similarly, the banner is taken down by detaching the banner and rolling it down. This banner is light and easy to set up.

Telescopic banner stands: They are made up of custom banners and a telescopic frame which is made of light material and the banner is held in place by tension. These banners stands have no base and can hold vertical or horizontal banners in the form of step and repeat backdrops.

Pick a Size

How big should your banner stand be? It should be big enough to attract attention and convey your message. If your banner stand is too small, it might not attract visitors because people might not be able to read it from far. Careful, though, don’t make it too big or it might take up too much space and create a cluttered look.

Craft a Compelling Message

The main aim of your banner stand is to pass on a message that makes your readers take action. Here are the main factors to consider the following factors when coming up with your message:

Your target audience: This is who the message is intended for. Use language that they can understand and identify with. Be sure to talk about the problems that your company solves so that the banner stand can attract your ideal customers.

Your call to action: What do you want your readers to do? Do you want them to call a number or visit your booth? Spell it out clearly and use action words.

The secret to great copy is keeping it short, simple, and highly targeted.

Use a Legible Font

The font you choose will determine how easy it is for people to read the message on your banner stand. If you use a funky cursive font that is hard to read, then prospects will not take the action that you want them to take. It is advisable to use easy to read fonts such as Verdana, Garamond, Helvetica, or similar fonts.

Coordinate the Colors

When it comes to banner stands, color matters, pick colors that compliment each other. Ensure that there is enough contrast between your background color and your font color to promote readability.

Consider Visual Hierarchy

This what determines the part of your sign that readers will see first. It is advisable to use large fonts to highlight the most important information on your sign. It is also good practice to make you call to action easily visible through the use of different colors, backgrounds, or font sizes.

Use white space to create neatness and make sure that all the important information in on the top half of your banner.

Use High-Quality Images

Be sure to use relevant, high quality, and professionally done images that go well with your brand.

Think About the Big Picture

The final step is considering how the banner stand will fit with the rest of your marketing materials such as your tent, your signage, and your entire booth. You should aim to create a uniform feel that aligns with your brand and helps your display stand out.